Aéropostale Privacy Policy - Canada

Aéropostale, Inc. and our subsidiary P.S. From Aéropostale, Inc. (collectively, "Aéropostale", "we" or "us") recognize that our customers and users ("you") of our web sites, www.aeropostale.com and www.ps4u.com (the "Web Sites"), care how information about them is used and shared. We have created this Privacy Policy ("Privacy Policy") to inform you of our information collection, use and disclosure practices. Please be advised that the practices described in this Privacy Policy apply only to information gathered through our Web Sites, through the Web Sites' Customer Service Department in connection with the Web Site, and in our stores located in Canada, and do not necessarily reflect our practices with respect to information gathered through other web sites that we operate or through other off-line means. In this Privacy Policy, "Personal Information" generally means information about an identifiable individual.

If you have any questions regarding this Privacy Policy, you may contact our Privacy Officer in one of the following ways:

Email: customerservice@aeropostale.com

Send mail:

Aéropostale Canada Inc.
6205 B Airport Road
Suite 208
Mississauga, ON L4V 1E3

Telephone: 877-289-2376

What Information About Me Is Collected, Stored and Used?
We collect and store information that you enter into the Web Site, that you provide through the Web Sites' Customer Service Department, or that you provide to personnel in our stores. For example, when you register on the Web Site or place an order on the Web Site, we collect and store some or all of the following Personal Information that you provide: name, billing address, shipping address, email address, telephone number, credit card number and expiration date, demographic information, shopping behaviours and other information. This information is used to provide the products and services that you have ordered or requested, to process and ship orders, to send order and shipping confirmations, gauge shopping trends and preferences and to provide better future shopping experiences for you, while also providing customer service. Some of this information also may be used to contact you about new products, sales, promotions, special offers, and events, product and customer surveys and new site features, unless you have opted not to receive promotional communications from us.

We collect and store certain other information automatically whenever you interact with our Web Sites. For example, we collect your IP address, browser information and reference site domain name every time you visit the Web Sites. We also collect information regarding customer traffic patterns and site usage. This information is used to analyze and improve the Web Sites and to provide our customers with a fulfilling shopping experience.

Also, like many web sites, we use "cookies", which are files stored on your computer's hard drive by your browser. Cookies help us to identify account holders and to optimize their shopping experience. Cookies also allow us to hold selections in a shopping cart when a user leaves our Web Site without checking out. Most browsers accept cookies automatically but allow you to disable them. We recommend that you leave cookies "turned on" so that we can offer you a better shopping experience on our Web Sites.

We also may collect and store information about you that we receive from other sources, to enable us to update and correct the information contained in our database and to provide product recommendations and special offers that we think will interest you.

Is Information Collected From Children?
We do not sell or ship any items ordered through our Web Sites directly to anyone who we know to be under the age of 18, nor do we collect any Personal Information from anyone who we know to be under the age of 18. If you are under the age of 18, you should use this Web Site only with the involvement of a parent or guardian and should not submit any Personal Information to us.

With Whom Do You Share Information?
We do not share with others any Personal Information that you provide to us, except with your consent or as described in this Privacy Policy.

We may share Personal Information that you provide to us with our affiliates, strategic and/or marketing partners and with our service providers. Certain of our affiliates and service providers may share this Personal Information with their affiliates and with service providers whom they engage to perform services related to the Web Site or the operation of our business. Examples of these services include payment processing and authorization, fraud protection and credit risk reduction, product customization, order fulfillment and shipping, marketing and promotional material distribution, Web Site evaluation, data analysis and, where applicable, data cleansing. These service providers are authorized to use this Personal Information only in connection with the services they are engaged to perform.

We may disclose your Personal Information if we believe in good faith that: the law or legal process requires or permits it; we have received a valid administrative request from a law enforcement agency; or such disclosure is necessary to protect the life, health or security of an individual.

We also may disclose and/or transfer your Personal Information to a party in the event of a proposed or actual purchase, sale, lease, merger, amalgamation or any other type of acquisition, disposal or financing of all or any portion of Aéropostale or of any of the business or assets or shares of Aéropostale or a division thereof in order for you to continue to receive the same services from the third party.

We may share non-personal information with our marketing partners, advertisers and others from time to time. Examples of such non-personal information include the number of users who visited the Web Site during a specific time period or purchased a specific product through the Web Site. This information generally is shared in an aggregated form.

What Steps Are Taken To Keep Personal Information Secure?

We make commercially reasonable efforts to ensure that Personal Information collected from you is protected against loss and unauthorized access. This protection applies in relation to information stored in both electronic and hard copy form. Access to your Personal Information is restricted to selected employees or representatives. In addition, we employ generally accepted information security techniques, such as firewalls, access control procedures and Secure Socket Layer (SSL) encryption technology to protect personal information against loss and unauthorized access.

If you place an order through the Web Site, you will be asked to set up an account and provide an email address and password. You must provide an appropriate email address and password in order to access account information. In order to help protect your Personal Information further, you should be careful about providing your password to others. If you wish to cancel your password, or if you become aware of any loss, theft or unauthorized use of your password, please contact the Web Sites' Customer Service Department by email at customerservice@aeropostale.com or by phone at 877-289-2376.

Retention and Storage of Your Personal Information
We retain your Personal Information for as long as necessary to fulfill the purpose(s) for which it was collected and to comply with applicable laws, and your consent to such purpose(s) remains valid after termination of your relationship with us.

Your Personal Information may be processed and stored outside of the province in which you reside and/or outside of Canada by us, an affiliate or an unaffiliated service provider for the purposes set out in this Privacy Policy and, under the laws of these other jurisdictions, in certain circumstances foreign courts, law enforcement agencies or regulatory agencies may be entitled to access your Personal Information.

How Can I Access, Correct and Update Personal Information?
You can access, correct and update certain Personal Information that you have provided to us by clicking on "Manage Your Account" within the Help Desk area of the Web Site or by contacting our Privacy Officer in the ways noted above.

Can I Indicate Whether or Not I Want To Receive Promotional Communications?
There are several ways in which you can tell us whether or not you want to receive promotional communications from us. When you set up an account on the Web Site, or click on "Manage Your Account" within the Help Desk area, or place an order, you will have an opportunity to make or change your selections in this regard. You also will have an opportunity to change these selections by clicking on an "unsubscribe" hyperlink contained in promotional emails we send you. Alternatively, you may contact our Privacy Officer, in the ways noted above.

What Happens When I Link To or From Another Web Site?
Our Web Sites may contain links to other web sites operated by affiliates of Aéropostale or third parties. Please be advised that the practices described in this Privacy Policy do not apply to information gathered through these other web sites and that we are not responsible for the privacy policies, practices or contents of these other web sites. We encourage you to be aware of when you leave the Web Site and to read the privacy policies of each and every web site that you visit.

What About Contests and Sweepstakes?
When we run a contest or sweepstakes, it will be accompanied by a set of rules. The rules for each contest/sweepstakes will specify how the information gathered from you for entry will be used and disclosed, if different than as described in this Privacy Policy.

Additional Information
No transmission of data over the Internet is guaranteed to be completely secure. It may be possible for third parties not under the control of Aéropostale to intercept or access transmissions or private communications unlawfully. While we strive to protect your Personal Information, neither Aéropostale nor any of our service providers can ensure or warrant the security of any information you transmit to us. Any such transmission is done at your own risk. If you choose to visit our Web Sites, your visit and any dispute over privacy is subject to this Privacy Policy and our Terms of Use including but not limited to limitations of damages and application of the law of the State of New York. UNDER NO CIRCUMSTANCES, INCLUDING BUT NOT LIMITED TO NEGLIGENCE, SHALL AÉROPOSTALE OR ANY OF OUR SERVICE PROVIDERS OR AFFILIATES BE LIABLE FOR ANY SPECIAL, INCIDENTAL OR CONSEQUENTIAL DAMAGES THAT RESULT FROM THE USE OF THE INFORMATION OR MATERIALS ON THE WWW.AEROPOSTALE.COM OR WWW.PS4U.COM SITE, EVEN IF AÉROPOSTALE OR ANY OF OUR SERVICE PROVIDERS OR AFFILIATES, OR AN AUTHORIZED REPRESENTATIVE OF AÉROPOSTALE OR ANY OF OUR SERVICE PROVIDERS OR AFFILIATES HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

Acceptance of Terms
By using our Web Sites, you signify your acceptance of our Privacy Policy. By providing Personal Information to us through the Web Site, you signify your acceptance of our Privacy Policy with respect to the collection, use and disclosure of Personal Information. If you do not agree to this Privacy Policy, please do not use our Web Site. Your continued use of the Web Site following the posting of changes to these terms will mean that you accept these changes accordingly.

How Will I Be Informed About Changes Regarding This Privacy Policy?
We reserve the right to modify this Privacy Policy at any time. If we modify this Privacy Policy, we will post the revised Privacy Policy on the Web Sites. We also may post a notice on the Web Sites or send an email describing the changes. You should check the Web Site regularly to see if any recent changes to this Privacy Policy have occurred.

Last updated April 2012

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